Why Exceptional UX Design Leads to Stronger Conversions

Driving traffic to your website is an excellent goal for most small business owners. However, just getting people on your page isn’t enough. You want them to convert into leads once they land there. Without exceptional user experience (UX) design, they’ll bounce away before you ever have a chance to snag their attention.

UX is at the heart of every site. It encompasses everything from the user interface to the aesthetics of your site. Excellent UX can be a bit hard to define but people know it when they interact with it. Learning what works for your audience base takes time, determination and multivariate testing.

1 How Does UX Affect Conversion Rates?
2 1. Create Landing Pages
3 2. Fix Accessibility Issues
4 3. Choose a Layout Pattern
5 4. Tweak Your CTAs
6 5. Ramp Up Mobile Responsiveness
7 6. Use Straightforward Language
8 Strive for Balance
How Does UX Affect Conversion Rates?
The most recent data shows a drop of 0.06% in average conversion rates for e-commerce businesses, hitting around 1.78% overall. Already, the majority of site visitors will gather information and move along. If you want to truly impact your conversion rates for the better, you must improve UX.

Even a small improvement can make a drastic impact on your revenue. How can you be sure your UX design exceeds industry standards? Here are the top things to keep in mind as you tweak your site to perform better.

  1. Create Landing Pages
    Most businesses have a number of buyer types segmented into audience groups. One way you can make a better impression on users is by creating a landing page for each purpose. For example, if you sell prescriptions, you might have pages for patients and pages for doctors.

Know who your audience is and create pages speaking directly to each segment of your customer base. You can get more personal and meet the expectations of each consumer.

  1. Fix Accessibility Issues
    How can you create a more inclusive website for visitors? Fixing any accessibility issues goes a long way toward converting people of all abilities. For example, be aware of color blindness and how certain colors might blend together and make text unreadable. Finish alt tags for those with visual limitations.

Fixing accessibility issues can also improve your search engine rank. You’ll think through your descriptions a little more carefully and be more selective with the elements you use on your page. This streamlines your design and improves UX for everyone.

  1. Choose a Layout Pattern
    There are three distinct layout styles proven to work for most readers. People tend to either read in the F-pattern, Z-pattern or Gutenberg Diagram. Many sites turn to the popular F-pattern, putting the most important information across the top of the page and then moving down.

There isn’t a right or wrong way to lay out your site. There’s only a way that works best for your particular audience. Try different options and test them with some split tests. See which has the best conversion rate.

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